What we know about marketing on Facebook

Explores the current reading on the topic of marketing on Meta-owned Facebook – the best used social network in the world, reaching nearly three billion users every month.

Facebook reaches nearly two billion users every single day. This large-scale reach, new AI-driven advertising solutions and wealth of rich user data provides a good opportunity for advertisers to communicate directly with their target audience.

Facebook continues to offer advertisers new ways to engage with consumers, for example through advances in its video offerings, and with chatbots and augmented reality on Facebook Messenger. It advises marketers to shift focus from "shiny metrics" to ones based on reach which is more actionable and linked to business objectives.

However, Facebook’s reputation has been negatively impacted by a series of controversies over the accuracy of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands