What direct-to-consumer challenger brands know that you don't Nick Geoghegan Discusses several key behaviours that allow DTC challengers to compete with the market leader and win. Challenger brands Category disruption Direct to consumer Customer experience Presented by:Nick Geoghegan (West Coast strategy director, eatbigfish)Related contentTopic: Challenger brandsHow to build a challenger brandAdmap: The evolution of direct-to-consumer brandsWhat we know about direct-to-consumer brandsUnilever’s Keith...