Weetabix: The shopper moment of truth

Weetabix, a cereal brand, developed new insights into how people buy breakfast cereal in the UK, through research methods such as eye tracking, surveys and observation.

The business issue

The next time you are in a big supermarket take a look at the breakfast cereals and try to count them. We have so much choice, so many pack sizes, so many sub-categories and so many promotions that it would take the average person h

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