WARC Talks 360: The WARC Guide to brand activism in the Black Lives Matter era

Kai D. Wright, Monique Nelson, Carol Watson and Kristin Hooper

Looks at how shifting demographics in the US are moving it toward a majority-minority country, and how marketers should adapt, and examines how to build teams that reflect diversity, and why they are important.

Marketing to multicultural consumers now and in the coming majority-minority

Kai D. Wright, Columbia University Lecturer, Ogilvy Global Consulting Partner, Author and Founder, blacklist100
Monique Nelson, Chair and CEO, UWG

Authentically reaching audien

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands