WARC Talks 360: How verticals stand to win or lose during the COVID-19 recession

Gerard Tellis examines how various sectors are poised to win – or lose – as the pandemic plays out, why different sectors should be making different decisions about ad spending and product offerings and how your brand should operate in this unusual environment.

Presented by:

Gerard J. Tellis Neely Chaired Professor of American Enterprise, USC Marshall School of Business

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