How to balance your brand communication plans Faris Yakob Looks at the impact when advertising appears in channels that make people feel bad, or alongside unsafe content and how best to manage your brand communication. Engagement Media & communications budgets Brand safety Digital media consumption Online ad fraud Media consumption Channel planning, media mix selection Context & position of advertising Theories & ideas of media planning Account planning, strategic planning Presented by: Faris Yakob (Co-founder and Principal, Genius Steals) Related content Future fit communications planning: Exploring new strategies for growth for FMCG brands The rebirth of comms: Why it's time to re-examine your strategy Genius/Steals agency planning – part 1: The ABCs [Account, Brand, Comms] of planning tools and processes