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How to balance your brand communication plans

Faris Yakob

Looks at the impact when advertising appears in channels that make people feel bad, or alongside unsafe content and how best to manage your brand communication.
  • Engagement
  • Media & communications budgets
  • Brand safety
  • Digital media consumption
  • Online ad fraud
  • Media consumption
  • Channel planning, media mix selection
  • Context & position of advertising
  • Theories & ideas of media planning
  • Account planning, strategic planning

Presented by:

Faris Yakob (Co-founder and Principal, Genius Steals)

Related content

  • Future fit communications planning: Exploring new strategies for growth for FMCG brands
  • The rebirth of comms: Why it's time to re-examine your strategy
  • Genius/Steals agency planning – part 1: The ABCs [Account, Brand, Comms] of planning tools and processes
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