Marketer's Toolkit 2020: Context and connected TV – Reinventing programmatic (Technology)

Part of WARC's Marketer’s Toolkit 2020, this chapter offers a deep dive into tech priorities for brands in 2020.
  • It’s time to reappraise context; it can be as influential in purchase decisions as brand loyalty or audience segment.
  • Online users approach each environment with a specific mindset and this context should influence the development of a brand’s campaign.
  • Ahead of any activity with connected TV, marketers should commit to rigorous data analysis to identify their most valuable audiences.
  • Brands will need to navigate a ‘mess’ of standards and formats, avoid over-targeting at the expense of reach and remain vigilant of privacy concerns....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands