Sustainability marketing trends in 2024

Sustainability is not a short-term marketing trend, it should be a long-term commitment that runs through every strand of the business.

We're at a critical stage when it comes to making drastic changes to how we produce and consume as businesses, before we reach the point of no return. 

Despite the agreements produced at COP26 and 27, we have fallen behind in our targets to keep a global temperature rise below 1.5 degrees. Just last month, scientists sounded the alarm because we have less time than it was originally thought to cut carbon.

With that in mind, the C-suite have to think beyond the short-term returns of performance marketing and realise the returns of impact-led brand building. 

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