MarketingProfs report: Why B2B marketing training isn’t working

Examines why B2B marketing training is insufficient to employee needs, based on a study of 589 B2B marketers in North America and around the globe.
  • B2B marketing is becoming mission critical, as – according to CSO Insights – much of the consideration stage occurs without sales reps; with more than 70% determining their needs by using online tools before the rep enters the picture.
  • Only 13% of B2B organizations have a process in place to decide what training is needed, and even fewer (15%) report their training includes an assessment to see which skills their team needs to learn next; an additional 74% would like their training to include assessments.
  • Almost a quarter of those surveyed said that not everyone on their team has a...

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