- B2B marketing is becoming mission critical, as – according to CSO Insights – much of the consideration stage occurs without sales reps; with more than 70% determining their needs by using online tools before the rep enters the picture.
- Only 13% of B2B organizations have a process in place to decide what training is needed, and even fewer (15%) report their training includes an assessment to see which skills their team needs to learn next; an additional 74% would like their training to include assessments.
- Almost a quarter of those surveyed said that not everyone on their team has a...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
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