Tang: Tang Gets It Done

Maan Bernardino-Dominguez

Powdered drink brand Tang employed a TV, radio and digital strategy to target relaxed parents in order to rebuild perceived value and protect its user base in the Philippines.

Campaign details

Brand: Tang Brand owner: Mondelez Philippines, Inc. Lead agencies: Ogilvy Philippines, SOHO Square Philippines Contributing agencies: Spark Foundry Philippines, Castro Communications Philippines Market: Philippines Industries:Concentrates & Events & experiential, Online video, Point-of-purchase, in-store, Public relations, Social media, Televison, Word of mouth, influencers Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands