Shaadi.com: #WFH – (#WeddingsFromHome)

Matchmaking website Shaadi.com created an online wedding portal to attract earned media and build brand buzz and engagement during India's COVID-19 lockdown.

Campaign details

Brand: Shaadi.comBrand owner: Shaadi.comLead agency: Leo BurnettContributing agency: Genesis BCWMarket: India / GlobalIndustries: Online dating sitesMedia channels: Online video, Social media, Websites & micrositesBudget: Up to 500k

Executive...

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