Grab: Personalised Social Impact Reports

Mobile technology brand Grab used customer data in a new way to reframe and personalise its social impact activity in Southeast Asia.

Campaign details

Brand: GrabBrand owner: GrabLead agency: In-houseContributing agencies: M&C Saatchi Performance, MindshareMarket: Indonesia, Malaysia, Singapore, Thailand, Vietnam, PhilippinesIndustries:Rail, coach, boat & car rental, Restaurants &...

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