Fevikwik: Fix it or forfeit it

Adhesive brand Fevikwik used TV, digital and social media to drive behaviour change and increase brand scores on salience, likeability, and brand appeal in India.

Campaign details

Brand: FevikwikBrand owner: PidiliteAgency: OgilvyMarket: IndiaIndustries: Home improvementMedia channels:Integrated, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Radio & audio, Social...

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