State of the Industry 2022: Modern marketing in EMEA

This report – a collaboration between WARC and MMA EMEA – examines how the industry is approaching difficult choices about: where to allocate their investments; what objectives and tactics to choose; and what capabilities to develop in order to drive future growth.
  • Data is a key building-block in digital marketing strategies and being leveraged widely to drive improvements in marketing.
  • Audio and gaming are untapped opportunities for marketers, receiving a fraction of the overall marketing budget compared to other channels.
  • Over a third of marketing professionals are preparing for the advancement of Web3 while nearly half expect the metaverse to impact marketing within five years....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

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