Global Ad Trends: Social media reaches new peaks

This report summarises the latest research from WARC Media, with a focus on social media.
  • Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search.
  • Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to earn $155.6bn in ad revenue this year.
  • Meta reportedly increased its ad load in Q4 2023 to 19.1%, with most Reels sessions now having seven or more ads; platforms are aiming to improve monetisation “efficiency” with new search and shopping ad formats....

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