P33 Chicago: Come Back to Move Forward

P33 Chicago, a brand focused on driving global technology leadership for Chicago, attracted tech talent to the city by launching an initiative through testimonial videos and downloadable content.

Campaign details

Brand: P33 ChicagoAgency: 50,000feetMarket: United States

Challenge & Business Objectives

Attracting and retaining talent, especially in technology-related fields, has become core to delivering on most organization’s missions and critical to maintaining competitive advantage. The importance of attracting talent increased during the pandemic and continues as we move forward. Against this landscape, cities are seeking to become platforms to support the economic development needs of their community’s businesses and residents. These cities are working to become centers – or hubs – for innovation and creativity as well as sources for the next generation of...

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