Mei Su Jia Er: Super poop detector

Sheena Jeng, Kevin Yuan, Yao Wu

The milk powder brand Mei Su Jiaer hopes to help the baby's health in all dimensions, and hopes to use medical big data to help newborn mothers learn about the baby's physical condition from the baby's poop.

Case details

Brand: Mei Su Jiaer

Brand owner: Mei Su Jiaer

Main Agency: McCANN Shanghai

Holding Group: IPG

Put on the market: Mainland China

Delivery time: December 16, 2019-January 5, 2020

Industry: Milk powder

Media channels: Mini program, search engine, APP

Budget: 2.3 million

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