Vans: Not Just One Creator

Vans, the footwear and clothing brand, used influencers to successfully broaden its appeal among teens and young adults in the US, generating revenue and brand awareness.

Campaign details

Brand: VansBrand owner: VF CorporationLead agency: Starcom, MRYCountry: United StatesIndustries: SportswearMedia channels: Content marketing, Programmatic display, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary


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