Campaign details
Brand: Central CoastBrand owner: Tourism Central CoastAgency: AFFINITYCountry: AustraliaIndustries: Destinations and locationsMedia channels: Email marketing, Events & experiential, Online display, Online video, Outdoor, out-of-home, Public relations, Social media, Television, Websites & micrositesBudget: Up to 500k
Executive summary
The Central Coast, NSW. If you lived in Sydney, Australia in 2017, the chances were you wouldn't have anything good to say about it. We developed a broad marketing initiative that transformed the Central Coast from 'Central Bogan' to 'Tourism Boom' in just nine months.
How did we change perceptions...