Tesco: Tesco during the COVID pandemic

Leading British supermarket Tesco ran an agile, multi-channel campaign that built trust and reacted to new shopping patterns during COVID-19 lockdown to drive sales and positive brand associations in the United Kingdom.

Campaign details

Brand: TescoBrand owner: TescoAgencies: MediaCom UK, BBHMarket: United KingdomIndustries: Supermarkets & grocery storesMedia channels:Integrated, Newspapers, Online display, Online video, Outdoor, out-of-home, Print - general, unspecified,...

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