Sport Chek: Leveraging the Love… and the Hate

Sport Chek, one of Canada's leading sports retailers, took understanding consumer behaviour to a new level to create sales opportunities and break through in an extremely competitive market.

Campaign details

Brand: Sport ChekBrand owner: Canadian Tire CorporationAgency: Touché!Market: CanadaIndustries: Clothing & fashion retailMedia channels: Online display, Online video, Programmatic display, Search marketing, Social mediaBudget: 1 - 3 million

Executive summary

As Black Friday increasingly becomes the largest retail event in Canada, Sport Chek – one of the country's leading sports retailers – had to find an innovative strategy to counter and break through in an extremely competitive market. While all other retailers were focusing on pushing their offers, Sport Chek's strategy went a different route...

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