Passat Alltrack 4Motion: The No Show Room

Car manufacturer Volkswagen used a multichannel campaign based on a scavenger hunt to grow consideration and sales of its winter range of cars and in particular, its Passat Alltrack model in Sweden.

Campaign details

Brand: Passat Alltrack 4MotionBrand owner: Volkswagen SwedenAgencies: PHD Media, Nord DDBMarket: SwedenIndustries: Mid size, large family carsMedia channels:Competitions & contests, Direct marketing, Email marketing, Events & experiential,...

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