Pantene: BrA.I.ds of Strength

Haircare brand Pantene launched a multimedia campaign to encourage women in Israel to donate hair for wigs for cancer sufferers.

Campaign details

Brand: PanteneBrand owner: Procter & GambleLead agencies: MediaCom Connections Tel-Aviv, Stern Ariely Saar PRContributing agencies: ACW Grey Tel-Aviv, Promarket, Keshet/MakoMarket: IsraelIndustries: Hair careMedia channels:Content marketing,...

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