P/S: The Adventure With King Leo and Friends

Toothpaste brand P/S harnessed the power of AI to encourage kids to brush their teeth, increasing consumption and boosting growth in Vietnam.

Campaign details

Brand: P/SBrand owner: UnileverAgency: Mindshare VietnamMarket: VietnamIndustries: Oral healthMedia channels: Mobile & apps, Social media, Virtual & augmented reality, Voice, chatbotsBudget: Up to 500k

Executive summary

Not brushing their...

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