Old Spice: Guest Starring… Old Spice

James Barnett

Male personal care brand Old Spice engaged YouTubers to help run a meme-based campaign using brand ambassador Isaiah Mustafa to launch its anti-perspirants and body sprays in Israel.

Campaign details

Brand: Old SpiceBrand owner: Procter & GambleLead agency: MediaCom Connections Tel-AvivContributing agencies: YouTube, GoogleMarket: IsraelIndustries: Fragrances, perfumesMedia channels:Content marketing, Online video, Social media, Word...

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