O2: Using data, empathy and out of home to sell international SIMs
Hayley White, Jenni Gabbarelli
UK telco brand O2 increased awareness of and conversion to its new international SIM bundles among relevant expatriate communities via a media-first out-of-home campaign, driven by data and rooted in empathy.
Campaign details
Brand: O2Brand owner: TelefónicaLead agencies: Havas Media, Talon OutdoorContributing agency: VCCPMarket: United KingdomIndustries: Telephone & internet servicesMedia channels: Outdoor, out-of-homeBudget: Up to 500k
Executive summary
O2, a mobile...
