O2: Using data, empathy and out of home to sell international SIMs

Hayley White, Jenni Gabbarelli

UK telco brand O2 increased awareness of and conversion to its new international SIM bundles among relevant expatriate communities via a media-first out-of-home campaign, driven by data and rooted in empathy.

Campaign details

Brand: O2 Brand owner: Telefónica Lead agencies: Havas Media, Talon Outdoor Contributing agency: VCCP Market: United Kingdom Industries: Telephone & internet services Media channels: Outdoor, out-of-home Budget: Up to 500k

Executive summary

O2, a

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