Nike: Next% – Speed is your currency

Nike created buzz around its fastest running shoe, the Next%, to cut through the lifestyle clutter of the running shoe market in China and make its 'Dare to Be Faster' message powerful enough to have a halo effect across mass audiences.

Campaign details

Brand: NikeBrand owner: NikeLead agency: Mindshare ChinaContributing agency: AKQACountry: ChinaIndustries: SportswearMedia channels: Mobile & appsBudget: Up to 500k

Executive summary

Nike's Next% is the fastest running shoe ever created, allowing...

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