NHS England: We are Nurses. We are the NHS.

The UK's NHS, the world's biggest free-to-residents healthcare system, used a multichannel campaign to inspire the next generation of nurses to apply to study.

Campaign details

Brand: NHS EnglandBrand owner: NHSLead agency: MullenLowe Group UKContributing agencies: Freuds, 23Red, Manning Gottlieb OMDMarket: United KingdomIndustries: Military and emergency servicesMedia channels:Content marketing, Email marketing,...

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