KFC: KFC Rainy Day Delivery

Nicholas Short, Zoe Ren

Fast-food brand KFC partnered with a weather app and a pop star to create a dynamic campaign to position itself as the go-to fast-food delivery on rainy days to increase its delivery business market share in China.

Campaign details

Brand: KFC Brand owner: Yum! China Agency: Mindshare China Market: China Industries: Restaurants & takeaways Media channels: Mobile & apps, Outdoor, out-of-home, Sales promotion, Social media Budget: 500k - 1 million

Executive summary

In Chi

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