Head & Shoulders: Say it Proud

Haircare brand Head & Shoulders ran a TV, digital and radio campaign based on popular mispronunciations of its name, gaining sales and market share in Indonesia.

Campaign details

Brand: Head & ShouldersBrand owner: Procter & GambleAgency: MediaCom IndonesiaMarket: IndonesiaIndustries: Hair careMedia channels:Packaging & design, Radio & audio, Search marketing, Social media, Television, Voice, chatbots...

Not a subscriber?

Schedule your live demo with our team today