Grab: Delivering Bazar Ramadan to every Malaysian home

Li Ping Ko, Pamela Chia

Malaysia food delivery app Grab created e-bazaars for Ramadan to replicate traditional street food fairs, giving customers access to a range of foods, vendors an income, and growing app usage, sales and brand metrics.

Campaign details

Brand: GrabBrand owner: GrabLead agency: Fishermen IntegratedContributing agencies: Growth Ops, Kingdom Digital ServicesMarket: MalaysiaIndustries: Rail, coach, boat & car rental, Restaurants & takeawaysMedia channels:Content marketing,...

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