Global Pride: Global Pride Crossing

Werner Iucksch, Melantha Tan, Arnaud Robin

Global Pride created a unique virtual experience to keep the Pride Day flag flying, engage the LGBTI+ community and increase visibility of the Pride movement to society as a whole.

Campaign details

Brand: Global PrideBrand owner: InterPride European Pride Organisers Association (EPOA)Lead agency: We Are Social SingaporeContributing agency: Swipe BackMarket: GlobalIndustries: Charities & voluntary organisationsMedia channels: Gaming & in-games advertising, Public relations, Social media, Word of mouth, influencersBudget: No budget

Executive summary

Pride Parade is one of the most important events for the LGBTI+ community. However, the pandemic forced a global cancellation of the events in 2020. In this scenario, the agency proposed to create a virtual activation that would (1) re-engage the community, and...

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