Dove: Not Just One Brand of Real Beauty

Dove, the beauty care brand, localised its global brand platform to tackle unrealistic beauty standards for women in Hong Kong.

Campaign details

Brand: DoveBrand owner: UnileverAgency: PHD Hong KongMarket: Hong KongIndustries: Toiletries, generalMedia channels: Online video, Outdoor, out-of-home, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

Unrealistic beauty...