Churchill: Breathing life into an old dog

Oliver Scargill, Nuria McGlinchy

British insurance provider Churchill ran a multichannel rebranding campaign to reach a younger audience, increase spontaneous awareness and brand quality perceptions, and increase quotes/sales.

Campaign details

Brand: ChurchillBrand owner: Direct Line GroupAgencies: MediaCom UK, EngineMarket: United KingdomIndustries: InsuranceMedia channels:Cinema, Radio & audio, Social media, Sponsorship - media, Television, Video on demand, Websites & microsites...

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