Churchill: Breathing life into an old dog
Oliver Scargill, Nuria McGlinchy
British insurance provider Churchill ran a multichannel rebranding campaign to reach a younger audience, increase spontaneous awareness and brand quality perceptions, and increase quotes/sales.
Campaign details
Brand: ChurchillBrand owner: Direct Line GroupAgencies: MediaCom UK, EngineMarket: United KingdomIndustries: InsuranceMedia channels:Cinema, Radio & audio, Social media, Sponsorship - media, Television, Video on demand, Websites & microsites...