Band-Aid: Job-Hunting in Sneakers

Plaster brand Band-Aid created a multiplatform campaign to appeal to younger consumers and, in the process, launched a new movement in the job-hunters' market in Japan.

Campaign details

Brand: Band-AidBrand owner: Johnson & JohnsonAgency: BBDO JapanMarket: JapanIndustries: Non-prescription, OTC productsMedia channels: Direct marketing, Outdoor, out-of-home, Public relations, Social mediaBudget: Up to 500k

Executive summary...