Ancestry: From relic to treasure

British genealogy business Ancestry shifted its product focus and media strategy to protect its market-leading position against competitors and consumer apathy.

Campaign details

Brand: Ancestry Brand owner: Ancestry.com Entrant company: the7stars, London Idea creation: the7stars, London / Anomaly, London PR: Red Consultancy, London Market: United Kingdom Sector: Websites, online services, apps Media channels: Cinema, Content marketing, Newspapers, Online display, Online video, Outdoor, out-of-home, Radio & audio, Sponsorship - media, Television - direct response, Video on demand Over 20 million

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