Equity Bank: Don't clip their wings

Kenyan bank Equity Bank created a scholarship programme to drive social and economic growth by helping lower-income youth achieve their potential.

Campaign details

Brand: Equity Bank Brand owner: Equity Group Holdings Entrant company: Ogilvy Africa Kenya Idea creation: Ogilvy Africa Kenya PR: Ogilvy Africa Kenya Market: Kenya Sector: Banks Media channels: Radio & audio, Television, Word of mouth, influencers 0k

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