WARC Webinar: Toolkit 2017 - Effectiveness in the digital age Les Binet and David Tiltman In this webinar, Les Binet explains how marketing effectiveness works in the digital age. Long-term vs short-term effectiveness Digital media effectiveness United Kingdom Channel planning, media mix selection Paid, owned, earned integration Theories & ideas of media planning Download slides Presented by: Les Binet (Head of Effectiveness, adam&eveDDB) David Tiltman (Head of Content, Warc) Related content ROI in 2017: Effectiveness in the digital age Toolkit 2017: Warc's guide to six major marketing trends for the year ahead Topic page: Effectiveness