WARC Webinar: Why millennials buy - A neuroanalytics approach to marketing

This webinar reveals a psychology-driven statistical approach to understanding the purchase motivations of millennials, and how marketers can cut through the noise and craft messaging that will gain the attention of this elusive generation.

Presented by:

Mike Adamson (Customer Experience Strategy, Merkle Inc.) Rives Martin (Senior Analyst, Consumer Insights & Strategy, Merkle Inc.)

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