WARC x Cannes Lions: Culture of creative effectiveness

Alex Brownsell, Adi Kishore, Yael Cesarkas and Harjot Singh

In this episode of the WARC Podcast from day three of the Cannes Lions festival, WARC presents a new paper on building a culture of creative effectiveness, alongside interviews with strategists Yael Cesarkas and Harjot Singh.

Watch a recording of this episode here.

Where to listen

Timestamps

01:18 – Adi Kishore introduces WARC’s new whitepaper, ‘Building a culture of creative effectiveness’. 6:05 – The big challenges and painpoints of building creative effectiveness: the ABE framework. 7:15 – Different approaches across the industry. 9:49 – Yael Cesarkas introduces a key theme across the festival: AI. 12:53 – How generative AI is being used in the industry. 17:08 – Investment in AI.23:26 – Harjot Singh discusses his...

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