WARC Talks: Gaming – unpacking opportunities for brands

In this episode of the WARC Podcast, WARC talks gaming, “the biggest niche that brands cannot afford to miss”.

Where to listen

Timestamps

01:57 – Overview of the gaming audience today. 05:45 – Key opportunities in this space. 09:37 – Brands that are succeeding in this space. 12:46 – The gaming eco-system. 15:15 – Why aren’t brands getting involved? 18:44 – Potential pitfalls. 22:08 – Examples of good gaming activations. 25:08 – Advice to marketers that want to get involved. 27:17 – Gaming and the metaverse. 30:22 – The future of gaming.

Further reading

Gaming: The Marketer’s...

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