The Cost of Dull, and Highlights from Creative Impact NYC

WARC’s Americas Editor Ann Marie Kerwin and SVP Content David Tiltman talk about Creative Impact NYC.

Where to listen


01:20 - What is Creative Impact? 03:56 - Putting creativity back into effectiveness 17:38 - The importance of having a creative culture 23:54 - Ideas getting stuck

Further reading

What we know about creativity and effectiveness

The year in creative effectiveness

Building a culture of creative effectiveness...

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