The Cost of Dull, and Highlights from Creative Impact NYC

WARC’s Americas Editor Ann Marie Kerwin and SVP Content David Tiltman talk about Creative Impact NYC.

Where to listen

Timestamps

01:20 - What is Creative Impact? 03:56 - Putting creativity back into effectiveness 17:38 - The importance of having a creative culture 23:54 - Ideas getting stuck

Further reading

What we know about creativity and effectiveness

The year in creative effectiveness

Building a culture of creative effectiveness...

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