L'Oréal on how to effectively build brands in the world’s fastest growing markets in the digital age

WARC’s Asia editor Rica Facundo talks to L'Oréal’s Lex Bradshaw-Zanger, CDMO SAPMENA Region about L'Oréal’s approach to brand building in the era of digital.

Where to listen

Timestamps

01:40 – The rise of the beauty tech trend 03:30 – Regional differences in beauty trends 05:57 – What’s possible now that wasn’t previously 07:29 – How do you build brand now? 10:29 – Applying this to marketing fundamentals 13:02 – Considerations for picking channels 16:25 – How is measurement changing in this landscape? 19:01 – How has investing in brand helped L’Oréal’s growth? 21:09 – L’Oréal’s live studios and approach to talent25:35 –...

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