How to bring bravery back to strategy

This week, WARC talks bravery in strategy: doing breakthrough work, the power of creativity and advising clients on how to tackle thorny issues.

Where to listen


02:12 – Why are we talking about strategic bravery? 07:22 – The strategic bravery gap. 12:35 – What can strategy teams do to get buy-in for risky campaign ideas? 18:51 – Examples of campaigns showing strategic bravery. 21:05 – Addressing a lack of DEI and sustainability KPIs. 26:42 – How do you get strategists in the room to solve for upstream problems? 30:40 – Is culture one of the biggest opportunities to strategists?32:17 – How do...

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Insights Team
Bray Leino

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