Are Chinese brands on to something on the global stage?

WARC’s China Editor Jenny Chan talks to Chris Baker, founder of Totem Media.

Where to listen


01:15 – Introductions 

03:02 – Regardless of whether a brand has previous China success or if it's designed from day one to be a global brand, there is a learning curve that has to take place

06:22 – Why a lot of outbound Chinese brands tend to be biased towards performance marketing

11:38 – Opportunities on TikTok abound because it's a channel that Chinese brands already understand due to digital-first environment in China

13:44 – Optimizing your media mix and finding...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands