WHSmith: Pop Up Books

Retailer WHSmith hijacked in-game mobile ads to boost sales and encourage children in the UAE to read more.

Campaign details

Brand: WHSmithBrand owner: WHSmithLead agency: FP7 McCann DubaiContributing agencies: MCN Mediabrands, AdColony Dubai, Unity / Promo FixMarket: United Arab EmiratesSector: Entertainment retailMedia channels:Gaming & in-game advertising,...

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