Babyshop: Our heartbeats

Tahaab Rais

Children's retailer Babyshop took the national anthem to heart, literally, to boost consideration and gain relevance in the UAE.

Campaign details

Brand: BabyshopBrand owner: Landmark GroupLead agency: FP7 McCann DubaiContributing agency: Feel ProductionsMarket: United Arab EmiratesSector: Clothing & fashion retailMedia channels:Online video, Point-of-purchase, in-store, Public relations,...

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