Campaign details
Brand: Emirates NBD Saudi ArabiaBrand owner: Emirates NBDLead agency: Momentum RiyadhContributing agencies: FP7 McCann Dubai, Industry.filmMarket: Saudi ArabiaSector: BanksMedia channels: Content marketing, Email marketing, Online display, Online video, Outdoor, out-of-home, Search marketing, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
While Emirates NBD has been a leading bank in the UAE for decades, it is the newest entrant in Saudi Arabia.
To grow, acquisition was important and the credit card market was the fastest way to make an instant impact. So...