Knorr: Rooftop farms

Tahaab Rais, Yasmine Shehab, Yosr Khalifa

Food brand, Knorr's, Rooftop Farms campaign made a lasting impact on the hunger crisis by empowering those living in poverty in Egyptian cities to grow their own food.

Campaign details

Brand: KnorrBrand owner: UnileverLead agency: FP7 McCann CairoContributing agencies: FP7 McCann Dubai, Magna Egypt, Fekr ProductionsMarket: EgyptSector: Sauces, seasonings, condimentsMedia channels: Online video, Outdoor, out-of-home, Public relations, Social mediaBudget: Up to 500k

Executive summary

In 2019, poverty across Egypt, owing to the economic crisis, resulted in a hunger crisis across the country. Knorr, a food brand from Unilever, wanted to make a positive difference, helping improve the hunger and poverty situation of Egyptians. But a typical food donation campaign would not make a...

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